Communications Marketing Manager

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DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 20 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees!

Job Summary

As our Communications Marketing Manager, you'll provide strategic leadership for our email and SMS programs. You'll own high-level strategy, channel revenue, compliance, and cross-functional relationships both internally & externally. This role combines strategic leadership with hands-on expertise to drive channel growth and program development.

Sounds like you? Keep reading…

Responsibilities

• Develop and own comprehensive email & SMS marketing strategy aligned with business objectives;
• Guide campaign execution to maintain strategic focus;
• Foster cross-functional relationships with social, marketing, and web to ensure consistent messaging consistency;
• Create standardized processes and best practices for the email & SMS program;
• Participate in strategic decision-making for the email & SMS channel;
• Drive daily revenue targets and propose innovative strategies to meet business objectives;
• Oversee compliance with Canadian and US regulations;
• Monitor industry trends for continuous improvement;
• Manage deliverability and list health strategies;
• Collaborate on omnichannel email & SMS flows;
• Architect and optimize automated flows (e.g., abandon cart, welcome series);
• Research and implement innovative email strategies to support business goals;
• Develop and maintain customer segmentation and personalization strategies;
• Create reports for executive stakeholders;
• Drive continuous improvement using data-driven decisions;
• Guide testing strategies and optimization programs;
• Own channel performance metrics and revenue targets;
• Lead platform optimization and technical best practices;
• Set strategy and develop end-to-end customer journeys.

Requirements

• 8+ years of email marketing experience, particularly in high-growth e-commerce;
• Advanced knowledge of email service providers (ESP) and automation platforms, specifically Klaviyo, Shopify, and Figma;
• Proven success in strategic planning and execution for email and SMS marketing programs;
• Experience successfully leading email and SMS campaigns during peak seasons (e.g., Black Friday, Cyber Monday);
• Deep understanding of email deliverability, compliance regulations, and best practices in email marketing;
• Strong technical expertise in email automation and ESP platforms;
• University degree in marketing or a related field;
• Excellent communication, project management, and multitasking abilities; strong attention to detail; and comfort working in a fast-paced environment;
• Ability to work collaboratively with a variety of internal teams;
• Capable of providing detailed performance evaluations and insights for digital marketing campaigns.

Sound good? Then join us in our mission of making the world smile— one cup at a time.